Visual identity concept, spatial visualisation and merchandising direction for Spring fashion windows at Liberty London.
The scheme treats the windows along Liberty's Tudor-revival frontage as one continuous sequence. Large-format portraits set the rhythm from bay to bay, while product sits low on colour-blocked plinths in yellow and pink, with loose paper rolls grounding each window.
The visualisations test how the displays read against the black timber and carved surrounds of the historic facade, in daylight and at dusk, from across the street and up close.
